Dave & Kelly Davis • Coastal Alabama Listing Specialists
A proven four-step process for selling your Gulf Shores, Orange Beach, or Foley home.
Whether you’re local or a thousand miles away, selling a beach home should feel simple, not stressful. We’ve got you covered with our innovative digital marketing skills, AI and tech focus, plus our 15 years of experience to lean on.
No guesswork. No radio silence. Just a clear, proven game plan that takes all the stress off your shoulders and maximizes your bottom line.
Site Visit & Property Report
We walk the property in person to see what the home “feels like” when a buyer arrives. We’ll document any deferred maintenance and suggestions and deliver a detailed seller report.
Pricing & Strategy Meeting
We compare price points against your timeline and net goals, explain the tradeoffs, and provide clear net sheets so you know exactly where you stand.
Marketing Launch
With a marketing degree, hundreds of listings sold, and experience teaching MLS listing strategies for maximum exposure, we build a custom launch plan to include video ads, a custom showing feedback form, and more.
Listed to Closed
Communication is very important to us. We stay highly engaged after launch with a custom dashboard, local comparable updates, and weekly recommendations from contract through closing.
We walk the property in person to see what the home “feels like” when a buyer arrives. We’ll document any deferred maintenance and suggestions and deliver a detailed seller report.
The Report You Receive:
A simple, prioritized checklist showing high-ROI tweaks that put cash in your pocket — and telling you what not to waste your money fixing.
We compare price points against your timeline and net goals, explain the tradeoffs, and provide clear net sheets so you know exactly where you stand.
Pros and Cons of Every Option:
We openly discuss the pros and cons of different pricing strategies: an aggressive launch price that drives multiple offers and buyer urgency, or a surgical market threshold test. You choose the plan that matches your goals.
Option A: Multiple-Offer Launch
Priced strategically below recent comps to spark bidding momentum within the first 7 days.
Option B: Surgical Market Target
Precisely aligned with latest 30-day appraisal values and current inventory absorption velocity.
With a marketing degree, hundreds of listings sold, and experience teaching MLS listing strategies for maximum exposure, we build a custom launch plan to include video ads, a custom showing feedback form, and more.
From Offer to Closing Table:
We guide the sale from accepted offer to closing — negotiating the offer, handling inspection requests, coordinating repair vendors when needed, working through appraisal issues, checking the final walkthrough, and keeping every deadline on track so closing is smooth and your proceeds arrive safely.
Communication is very important to us. We stay highly engaged after launch with a custom dashboard, local comparable updates, and weekly recommendations from contract through closing.
Every Single Monday Morning:
You see total market reach and views, active showings, direct feedback quotes from touring buyers, logged agent inquiries and communications, and our real-time pricing confidence range.
We’re a husband-and-wife team who built our lives right here on the Alabama coast. When you list with us, you get both of us in your corner — along with our entire team.
Associate Broker & Team Lead
Kelly brings a strong marketing background that completely transforms how a property is presented online. Over 80% of coastal buyers are sitting hundreds of miles away in Atlanta, Nashville, Dallas, or Chicago scrolling on their phones. Kelly knows exactly how to capture their attention and make them fall in love before they ever step on an airplane.
Lending Specialist & Realtor
Dave is the numbers and technology guy. He builds custom software, artificial intelligence models that predict when out-of-state buyers are ready to buy, and algorithmic ad funnels that find the right shoppers. Plus, with 6+ years in mortgage lending, he reviews buyer financing to make sure deals don’t fall apart a week before closing.
From FORTIFIED roof certifications and flood insurance underwriting to condo reserve studies and 1031 tax exchanges, we protect your equity from start to finish.
Over 85% of luxury and coastal buyers in Gulf Shores and Orange Beach are relocating from out of state. They aren’t driving down your street reading a flyer. They are sitting on their couch watching YouTube videos and Instagram reels.
Other agents don’t really understand how to do this. We’ve spent years building one of the largest video channels on the coast. When we tour your property, we film high-definition video walkthroughs and drone aerials that reach thousands of ready-to-move families across the country.
Featured on YouTube, Instagram, and targeted Meta ads every week.
Sample video of showing a condo complex for out of state buyers.
HD TOURCheck out our live Baldwin County Buyer Demand Heat Map. Search through 400 coastal communities to see live buyer demand scores, active search pools, and matching profiles before you list.
Tell us a little bit about your home or condo. We’ll review the latest MLS numbers, put together a personalized game plan, and reach out for a casual conversation. No pushy sales pitch, ever.
RATHER JUST CALL OR TEXT?
Selling along the Alabama coast is very different than selling an everyday home in suburban Atlanta, Nashville, or Dallas. From beachfront condo towers in Gulf Shores and Orange Beach to golf communities, acreage, and new subdivisions in Foley, every neighborhood has its own rules. Here are answers to the most common questions sellers ask us.
Selling on the Alabama coast is not one-size-fits-all. What works for a beachfront high-rise in Gulf Shores or Orange Beach (like Turquoise Place or the Phoenix buildings) is completely different than selling a canal home with a boat slip in Terry Cove, an estate on Ono Island, a golf home in GlenLakes, or a single-family house in Foley neighborhoods like Live Oak or Crystal Orchard.
Pulling the Right Comps: An agent who doesn’t live and breathe this market might pull three random sales within a 3-mile radius. But you can’t compare an older beach cottage to a concrete condo tower, or a custom home on acreage to a national production builder like D.R. Horton or Lennar. We price your property using real, accurate local comps that make sense.
Competing Against Builder Incentives: When nearby new construction subdivisions offer mortgage rate buy-downs or closing cost credits, we highlight your home’s biggest advantages—like mature landscaping, bigger lots, custom finishes, water views, or deeded boat access—so buyers see the true value.
Over 80% of buyers looking in Gulf Shores, Orange Beach, and Foley aren’t local. They are retirees, second-home vacationers, or relocating families moving from places like Texas, Tennessee, Georgia, Ohio, Indiana, and Illinois to enjoy lower Alabama property taxes, mild winters, and life by the water.
Video Walkthroughs That Find Remote Buyers: Out-of-state buyers aren’t driving by a yard sign. They’re scrolling on their phones after dinner hundreds of miles away. We produce high-definition video walkthroughs and drone aerials that reach thousands of ready-to-move buyers online before they ever book a flight.
Selling the Coastal Lifestyle: Relocating buyers are buying the community just as much as the house. We highlight what makes your location special—quick access to the beach, boat launches, dining at The Wharf, OWA, golf courses, or nearby healthcare—giving long-distance buyers the confidence to make an offer.
Real estate on the coast has a few unique hurdles that can slow down a deal if an agent isn’t prepared. Insurance, flood zones, and home inspections are usually the biggest questions buyers have. We get ahead of them before your home even hits the market:
FORTIFIED Roof & Insurance Savings: Insurance costs are a major factor in a buyer’s monthly mortgage payment. If your home has a FORTIFIED roof designation or wind-mitigation features, we showcase your certificate and estimated annual savings directly to buyers. That alone can make your home much more affordable than competing houses.
Flood Zones & Elevation: Whether your property is in flood zone X (low risk, no lender flood insurance required) or AE/VE (requires flood coverage), we provide the elevation certificates and insurance info upfront so buyers don’t get scared away by high estimates.
Pre-Listing Walkthrough: During our initial site visit, we help you catch the little deferred maintenance items—like outdoor AC salt wear, storm shutter hardware, or an active termite bond—that inspectors flag, preventing costly renegotiations later.
Some agents will tell you an inflated number just to get your signature on a listing agreement, only to ask for a price cut two weeks later when the phone doesn’t ring. We don’t play those games.
Honest Pricing Strategy & Live MLS Data: We sit down together with real, current market numbers. We look at what comparable homes have actually sold for, what other sellers are asking right now, and how long properties are sitting on the market in your neighborhood.
A Clear Game Plan: We discuss the pros and cons of different pricing paths with you—whether you want to price competitively to spark multiple offers in week one, or test the top of the market. You make the final decision with full transparency and zero guessing.
Accepting an offer is only half the battle. A lot can happen between contract and closing, and our job is to protect your money every step of the way:
Checking the Buyer’s Financing First: Dave has over 6 years of mortgage lending experience. Before you accept an offer, he talks directly with the buyer’s lender to verify their financing is rock-solid, so you don’t waste weeks tied up with a buyer who can’t close.
Negotiation & Protecting Your Equity: When repair requests, appraisal questions, or seller concession demands come up, we negotiate firmly on your behalf to protect your net proceeds.
Weekly Updates Every Monday: You are never left wondering what’s happening. You receive our Weekly Seller Dashboard every Monday morning with your traffic, buyer feedback, and market updates, plus quick notes after every showing.
Before you hire any agent in Gulf Shores, Orange Beach, or Foley, ask them these four practical questions:
Whether you have a beachfront condo in Orange Beach, a beach cottage in Gulf Shores, or a home in Foley, we’re here to help you navigate the market with confidence and honest data.
Let’s Chat About Your Property →